At MoVA, we believe technology should feel human.

 

In a fast-moving world, we slow down just enough to ask deeper questions:

Are we creating something that connects, includes, and inspires?

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We design technology that helps people feel seen, valued, and engaged. Our approach starts with listening—deeply. We pay attention to the emotions behind the interaction, the story behind the data, and the values behind every vision. Whether it's a pop-up photo booth, an immersive quiz, or a custom AR campaign, we focus on the moments in between—the ones that shape how people remember a brand, an event, or each other.

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MoVA began at Princeton University's School of Architecture, where a group of graduate students came together over a shared passion for design, storytelling, and emerging technology. Since joining Princeton’s Keller Center eLab Accelerator in 2022, we've worked across sectors—from art and education to healthcare and retail.

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We’re not here to chase trends. We're here to build with purpose, grow with people, and shape a more thoughtful digital future—together.